> ## Documentation Index
> Fetch the complete documentation index at: https://moengage-doc-2315-external-css-font-urls.mintlify.site/llms.txt
> Use this file to discover all available pages before exploring further.

# Why Is the Click Rate Higher in Email Campaigns Compared to the Open Rate in Some Campaigns?

> Understand why email click rates can exceed open rates in MoEngage when templates have multiple links that each generate unique click events.

## Problem

The Email campaign click rate displays a higher value than the open rate in certain campaigns.

<img src="https://mintcdn.com/moengage-doc-2315-external-css-font-urls/Z3JKISsSAY-UpQIH/images/moengage_671757.png?fit=max&auto=format&n=Z3JKISsSAY-UpQIH&q=85&s=d6ca8240451e7b17b9b7e4a4a30a84a4" width="1600" height="1054" data-path="images/moengage_671757.png" />

## Explanation

* When an email template contains multiple links, users can click on each link individually after opening the email.
* Each click on a different link is considered a unique click, resulting in a higher click count than the number of emails opened.