> ## Documentation Index
> Fetch the complete documentation index at: https://moengage-doc-2315-external-css-font-urls.mintlify.site/llms.txt
> Use this file to discover all available pages before exploring further.

# How Does Preference Management Operate in Transactional and Promotional SMS Campaigns?

> Preference management works the same way for both transactional and promotional SMS campaigns in MoEngage. Campaign type labels do not change behavior.

## Explanation

* Preference management operates the same way for **Transactional** and **Promotional** SMS campaigns because it is independent of the SMS campaign type.
  <img src="https://mintcdn.com/moengage-doc-2315-external-css-font-urls/7LqjUfWSctG2_W7k/images/moengage_ae1b7f.png?fit=max&auto=format&n=7LqjUfWSctG2_W7k&q=85&s=1054edadf7b3d2cd953f03cbaf35a5ab" width="1512" height="262" data-path="images/moengage_ae1b7f.png" />
* **Transactional** and **Promotional** labels are used only for differentiation and do not affect preference management.